Why Satisfied Members Aren’t Enough Anymore 

J.J. Slygh, Principal Product Marketer at Total Expert 

You may think you’re doing a good job serving your members. You might even have the satisfaction scores to show it. But that doesn’t mean those members will come back to you for their next financial need. Why not? It all comes down to engagement. Satisfied customers were happy with a previous product or service. Engaged customers are looking forward to the next one.