While inventory continues to be low, there has been no shortage of borrowers refinancing or purchasing a home at the current low rates after finding the right lender.
But with these new customers on board, according to a recent study financial institutions can deepen the relationship and go beyond closing the mortgage by employing strategic cross-selling tactics.
What motivates borrowers to do additional business with their lenders
How banks can overcome borrowers’ concerns about extending the relationship into new areas
Which cross-selling strategies are most effective in increasing borrower engagement
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