Award-winning CRM & marketing automation for modern lenders
From our platform’s ease of use to the quality of our customer support, Total Expert is consistently rated higher than Surefire CRM on G2—the leading third-party review site for software and technology platforms.
Total Expert vs. Top Competitor


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Castle & Cooke Mortgage streamlined their tech stack with Total Expert
“Total Expert gives our loan officers more time to do what they’re good at, and that’s originating loans.”
Scott Kirkessner, Vice President of Marketing and Business Development, Castle & Cooke Mortgage
Why lenders love us

A professional services and support team that picks up the phone
From onboarding and implementation to platform customization and ongoing support, we’re always here to help make Total Expert work for you and your business objectives.
Take advantage of best practices that we’ve learned and developed over the years to know what works for your industry, your customers, and your business.
Keep your admins and loan officers at the top of their game through ongoing training opportunities and a resource library that you can access on demand.

Co-marketing programs that expand your reach
Co-marketing partnerships are critical to driving growth and generating more loans. We make it easy to create and distribute co-branded print and digital materials that reach larger audiences without doubling the work—or the cost.
Build powerful campaigns around shared goals for the partnership and provide regular performance updates to key stakeholders.
Access key insights for every co-marketing partnership to understand what’s working and how you can make improvements that benefit everyone.

A clear, innovative product roadmap shaped by customer needs
In addition to regular performance optimizations and user interface refinements to make Total Expert work for every customer, we continue to add new, powerful features to the platform.
VanDyk Mortgage told their old CRM to take a hike and switched to Total Expert
“Since Total Expert is purpose-built for the mortgage and lending market, even its basic capabilities set it apart from any other option out there. But Total Expert also integrates easily with other important software we use daily, like loan origination systems. And when it comes to customer support, the Total Expert team is top-notch—true experts available to us whenever we need them.”
Shannon Schmidt, Chief Marketing Officer, VanDyk Mortgage
The top lenders are trading their old CRM for Total Expert












Is your CRM driving growth or driving you crazy?
Staying top of mind is nice. Winning business is better. Schedule a personal demo to see why Total Expert is the leading CRM and customer-engagement platform for modern financial institutions.