Award-winning CRM & marketing automation for modern lenders

From our platform’s ease of use to the quality of our customer support, Total Expert is consistently rated higher than Surefire CRM on G2—the leading third-party review site for software and technology platforms.

Data from G2’s Winter 2025 Report >

Total Expert vs. Top Competitor

Ease of Use
Total Expert 86%, Surefire CRM 71%
Ease of Doing Business With
Total Expert 92%, Surefire CRM 77%
Quality  of Support
WEB_ToMTakeoutUpdate_0225_Quality (1)
Production Going in Right Direction?
WEB_ToMTakeoutUpdate_0225_RightDirection (1)
*Data from G2's Winter 2025 Report

Castle & Cooke Mortgage streamlined their tech stack with Total Expert

Total Expert gives our loan officers more time to do what they’re good at, and that’s originating loans.”

Scott Kirkessner, Vice President of Marketing and Business Development, Castle & Cooke Mortgage

 Read the case study > 

 

Why lenders love us

WEB_HoneypotTOM2_0524_ProServ

A professional services and support team that picks up the phone

From onboarding and implementation to platform customization and ongoing support, we’re always here to help make Total Expert work for you and your business objectives. 

Take advantage of best practices that we’ve learned and developed over the years to know what works for your industry, your customers, and your business. 

Keep your admins and loan officers at the top of their game through ongoing training opportunities and a resource library that you can access on demand. 

See why Dart Bank loves Total Expert >

WEB_HoneypotTOM2_0524_CoMarketing

Co-marketing programs that expand your reach

Co-marketing partnerships are critical to driving growth and generating more loans. We make it easy to create and distribute co-branded print and digital materials that reach larger audiences without doubling the work—or the cost. 

Build powerful campaigns around shared goals for the partnership and provide regular performance updates to key stakeholders.  

Access key insights for every co-marketing partnership to understand what’s working and how you can make improvements that benefit everyone.  

Expand your reach with compliant co-marketing >

WEB_HoneypotTOM2_0524_Roadmap

A clear, innovative product roadmap shaped by customer needs

In addition to regular performance optimizations and user interface refinements to make Total Expert work for every customer, we continue to add new, powerful features to the platform.  

VanDyk Mortgage told their old CRM to take a hike and switched to Total Expert

“Since Total Expert is purpose-built for the mortgage and lending market, even its basic capabilities set it apart from any other option out there. But Total Expert also integrates easily with other important software we use daily, like loan origination systems. And when it comes to customer support, the Total Expert team is top-notch—true experts available to us whenever we need them.” 

Shannon Schmidt, Chief Marketing Officer, VanDyk Mortgage

 Read the case study > 

The top lenders are trading their old CRM for Total Expert

WG_JanCustomerNewsletter_0123_DartBank
Luminate_HomeLoan_wLegal_Stacked_Alt-01-c36f3572-207w
OnQ Financial
Homeowners financial
FBC-Mortgage-Horizontal-Logo-digital
Castle and Cooke
VanDyk Logo
LeaderOne Main-Logo_no-NMLS-1-1536x384
MEP
lfcu-header_2x
01_PRMI_Horizontal_Color_WEB
Acopia Home Loans

 

Is your CRM driving growth or driving you crazy?

Staying top of mind is nice. Winning business is better. Schedule a personal demo to see why Total Expert is the leading CRM and customer-engagement platform for modern financial institutions.