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Raw and Real: Todd Duncan Unplugged

Representing the lion’s share of homebuyers in 2018, millennials have forced loan originators to rethink their customer acquisition model. Simply put, LOs must connect and build personal relationships with the modern borrower if they want to win. 

Hear from Todd Duncan, author and mortgage industry coach, as he talks with Total Expert Founder and CEO Joe Welu about game-changing trends to personalize customer outreach, lower the cost to produce and add value for your customers – for life. 



The Power of Personalization

In order to win, companies need to cut through the noise and “get personal” with customers. Joe Welu explains how to use personalization to build trust and relationships at scale.

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