9 Critical Components of an MOS

The Software Solution for the Future of Banking and Mortgage

Marketing Operating Systems (MOS) not only allow you to capture your customers’ and prospects’ contact information so your salespeople can track their interactions with their personal brand, but they allow you to centralize your entire technology stack to empower salespeople to work in a way that helps them grow their books of business – and your bottom line.

MOS solutions can vary in ease of use and sophistication, so we’ve put together a list of the nine core components every MOS needs if you want to successfully recruit and retain a top producing team.

1. Personalization
2. Modern, Built-In Contact Management and CRM
3. Customer Management
4. Personal and Local Branding Within the Enterprise
5. Speed to Market
6. Customer Analytics and Reporting
7. Compliance Framework
8. Open API & Robust Integrations
9. Relentless Focus on Customer Success