Webinar : in partnership with MBA

How to Beat Media Hype, Close Today’s Buyers, and Ramp Tomorrow’s Refis

Julian Hebron, Founder and CEO of The Basis Point

When it comes to decisions about real estate, consumers are increasingly pessimistic. In fact, their sentiment about homebuying conditions fell to its second-lowest reading in a decade, according to a July 2022 report from Fannie Mae on Home Purchase Sentiment. But that negative sentiment shouldn’t be read as a mark against their desire for homeownership. During the last 12 months, they’ve frequently expressed in sentiment surveys that they would prefer to buy a home, rather than rent. Simply put: people want to own a home; they’re just not sure they can.

Watch this on-demand

Now is a mortgage lender's moment to win the relationship. This webinar will show you how by:

  • Looking at rate & housing outlook in terms LOs need to make clients and realtors confident and decisive
  • Discussing how to debunk myths on home affordability 
  • Demonstrating purchase pre-approval tactics that work for sales AND underwriting 
  • Analyzing what kind of tech stack you need & don’t need in this market

Watch the on-demand webinar to learn more.