High-Performing Loan Officers: The Do's and Don'ts

Four key habits shared by high-performing loan officers

High-performing loan officers (LOs) have built new habits and found modern, technology-enabled ways to operate more effectively and efficiently than the rest. And it’s all happened just in time. Competition is about to get fierce, and it’s the high-performing LOs who can teach us what to do—and not do—to succeed in the coming months.


Key Takeaways

Massive 2021 market shifts expected to fuel a much more competitive mortgage market.

Four key habits that set high-performing lending officers apart from the rest.

Four things high performers refuse to do.

Ensure you keep every purchase and refi customer in this hot-but-tough market