How to Create Customer and Member Personas to Drive Relationships and Revenue

Best practices for deeper, more meaningful connections

Modern Personas: A Foundation for Effective Marketing – and Building Customers for Life

Marketing success starts with a strategy that focuses on your consumers: who they are and what motivates them.

Yet, despite huge investments toward creating better customer experiences and mountains of data, financial brands are still struggling to understand the buying behaviors of today’s consumers and create content that resonates with them.

In this webinar replay, join Data Propria and Total Expert to learn:

  • Why generic personas fail. 
  • How to build better audiences so you can engage with changing demographics. 
  • Which persona strategies you should implement today. 
  • How to analyze your data to grow new and existing relationships. 

Watch the Webinar


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Matt Noyes

Product Marketing Manager

Matt excels at pushing product innovation forward, empowering financial brands with solutions to personalize engagement for lifetime customer relationships.

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Matt Oczkowski

President at Data Propria

Matt is a data-science obsessive, focused on equipping banks and credit unions with actionable data intelligence and behavioral science to better understand modern consumers.