Three Marketing Personas You’ll Actually Use and How to Amplify Them

Creating persona-informed journeys that drive results

40% of customers say they would be more likely to stay with their financial services provider if it offered more personalized service, yet 4 out of five consumers regard this same relationship as purely transactional.  

We’ve done the heavy lifting and are unveiling three turn-key marketing personas and journeys that your financial institution can execute on today to create a more personalized experience - and continue to amplify through zero-party data. Download now to get started.