Plan and prepare for every opportunity—even the unexpected ones
Even the most experienced teams and most robust strategies for growth and customer engagement can’t account for every possible opportunity. Market factors can force a shift in business priorities while individual consumers may have financial needs and goals that don’t line up with the predominant trends.
Being able to identify individual life events for contacts in your database will help you prepare for emergent events, capitalize on time-sensitive opportunities, and provide truly personalized communications to every consumer.